J,C,B ~Preface Blog

I have never blogged before so this will be my first attempt. Having read the preface to JCB, I believe the point that these authors are trying to get across is that when reading this book we should have an open mind and allow ourselves to view things from a perspective, other than what we are accustomed to, which is usually our own. They would like us to step outside the box and view our lives through the social lens and how society affects the decisions we make in not only our personal lives but as consumers as well. We tend to want things but we never stop to think why do we want those things? Who is encouraging us to need these items? We seem to indulge in instant gratification, especially the new generations. It seems that we want everything and we want it now, but the question is why is everyone so entitled? Does everyone also look forward to their future dreams and expect the same outcome in the same manner or are consumer dreams short term mostly because they are easily attained? I know that personally, I was not raised like most of these kids now and days. My family was strict and I did not have much. When I yearned for something, that’s because I probably needed it and I would work hard to satisfy my needs. I’m excited to take this class and learn the different ideologies of why we do and behave the way we do, especially differently across generations and what is happening to today’s youth in our society.